Our History

Timeline
Drag the timeline button to learn about significant dates and milestones in Prudential's history throughout Asia.
  • 1924

    Prudential Assurance launched in Malaysia

  • 1994

    Prudential Corporation Asia, Regional Headquarters, established in Hong Kong

  • 1997

    Became first life insurer to launch an investment-linked product - Prudential Investors Account, a single premium linked product

  • 1999

    Launched PRUlink assurance account - a regular premium linked product which is a market leader today

  • 2000

    Bancassurance partnership with Standard Chartered

  • 2001

    Fund management operation launched in Malaysia

  • 2001

    Officially launched new Head Office, Menara Prudential, situated at the Golden Triangle of Kuala Lumpur City Centre

  • 2001
    PFMBlogo

    Launched Unit Trust business, Prudential Unit Trusts Berhad and currently one of the top 10 UT companies in Malaysia

  • 2001

    Launched Personal Line General Insurance operation to compare our range of personal financial products

  • 2006

    Entry into Malaysia’s Shariah-Compliant Takaful industry via a joint venture with Bank Simpanan Nasional

  • 2009
    DCS_1014

    Prudential Al-Wara’ Asset Management launched in Malaysia

  • 2010

    Launched PRUmy child, the first plan in the market that provides coverage during pregnancy and infancy periods

  • 2010
    effie

    Prudential Assurance wins the 2010 Gold Effie Award for PRUmy child marketing campaign

  • 2010

    Prudential Assurance achieves RM1 billion in total sales

 
 
 
Prudential Assurance Malaysia Berhad (PAMB) was established in Malaysia in 1924. For the financial year ended 2011, it achieved a record RM1.107 billion in new business annual premium equivalent (APE), representing a 8% growth on 2010. This new business APE comprised Life Insurance sales and Takaful contributions. Takaful products distributed by PAMB’s Wealth Planners and agents are underwritten by Prudential BSN Takaful Berhad.  
 
As an innovative leading insurer, PAMB serves the savings, protection and investment needs of Malaysians by offering a full range of financial solutions through its 41 branches nationwide. With the backing of approximately 1,300 employees and over 13,000 agents and Wealth Planners, it is committed to helping people achieve their hopes and dreams for a brighter and financially secure future.  
 
PAMB is part of Prudential plc of the United Kingdom. Established in London in 1848, Prudential plc is one of the world's leading retail financial services groups. It provides insurance and financial services through its 4 main business units throughout the world. Prudential plc has been in existence for over 160 years, and has more than 25 million customers worldwide and £351 billion in funds under management as at 31 December 2011. With life and fund management operations in 13 Asia markets, Prudential is currently the region's leading Europe-based life insurer in terms of market coverage and number of top-three market positions, and a leading regional fund manager.  
 
Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America.