Our History

Timeline
Drag the timeline button to learn about significant dates and milestones in Prudential's history throughout Asia.
  • 1924

    Prudential Assurance launched in Malaysia

  • 1994

    Prudential Corporation Asia, Regional Headquarters, established in Hong Kong

  • 1997

    Became first life insurer to launch an investment-linked product - Prudential Investors Account, a single premium linked product

  • 1999

    Launched PRUlink assurance account - a regular premium linked product which is a market leader today

  • 2000

    Bancassurance partnership with Standard Chartered

  • 2001

    Fund management operation launched in Malaysia

  • 2001

    Officially launched new Head Office, Menara Prudential, situated at the Golden Triangle of Kuala Lumpur City Centre

  • 2001
    PFMBlogo

    Launched Unit Trust business, Prudential Unit Trusts Berhad and currently one of the top 10 UT companies in Malaysia

  • 2001

    Launched Personal Line General Insurance operation to compare our range of personal financial products

  • 2006

    Entry into Malaysia’s Shariah-Compliant Takaful industry via a joint venture with Bank Simpanan Nasional

  • 2009
    DCS_1014

    Prudential Al-Wara’ Asset Management launched in Malaysia

  • 2010

    Launched PRUmy child, the first plan in the market that provides coverage during pregnancy and infancy periods

  • 2010
    effie

    Prudential Assurance wins the 2010 Gold Effie Award for PRUmy child marketing campaign

  • 2010

    Prudential Assurance achieves RM1 billion in total sales

 
  
Prudential Assurance Malaysia Berhad (PAMB) was established in Malaysia in 1924. For the financial year ended 31 December 2012, it achieved RM1.078 billion in new business annual premium equivalent (APE). New business sales include both life insurance sales and Takaful contributions. Takaful products distributed by PAMB’s Wealth Planners and agents are underwritten by Prudential BSN Takaful Berhad.  
 
As a leading and innovative insurer, PAMB serves the savings, protection and investment needs of Malaysians by offering a full range of financial solutions through its 43 branches nationwide. With approximately 1,400 employees, PAMB is committed to helping people achieve their hopes and dreams for a brighter and financially secure future.  
 
PAMB is an indirect wholly owned subsidiary of UK-based Prudential plc. Established in London in 1848, Prudential plc is incorporated in England and Wales, and its affiliated companies constitute one of the world's leading financial services groups. It provides insurance and financial services through its subsidiaries and affiliates throughout the world. Prudential plc has been in existence for 165 years, and has £405 billion in assets under management as at 31 December 2012.    
 
Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America.