• Our History

    Prudential Assurance Malaysia Berhad (PAMB) was established in Malaysia in 1924. For the financial year ended 31 December 2012, it achieved RM1.078 billion in new business annual premium equivalent (APE). New business sales include both life insurance sales and Takaful contributions. Takaful products distributed by PAMB’s Wealth Planners and agents are underwritten by Prudential BSN Takaful Berhad.  
     
    As a leading and innovative insurer, PAMB serves the savings, protection and investment needs of Malaysians by offering a full range of financial solutions through its 43 branches nationwide. With approximately 1,400 employees, PAMB is committed to helping people achieve their hopes and dreams for a brighter and financially secure future.  
     
    PAMB is an indirect wholly owned subsidiary of UK-based Prudential plc. Established in London in 1848, Prudential plc is incorporated in England and Wales, and its affiliated companies constitute one of the world's leading financial services groups. It provides insurance and financial services through its subsidiaries and affiliates throughout the world. Prudential plc has been in existence for 165 years, and has £405 billion in assets under management as at 31 December 2012.   
     
    Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America.

  • Our Logo

    Prudential listens to and understands the hopes and dreams of millions of customers around the world.
     
    Our Prudence logo embodies this philosophy. Gazing in her mirror, she sees the world and herself as they really are. She is also a reminder that, in our increasingly faceless world, we are a company with a personality and a heart.
     
    Our ability and desire to listen and understand is unequivocal, enabling us to anticipate and provide the products and services that meet the needs of everyone, everywhere.
     
    Prudence has been the public face of Prudential since 1848 when her image was used for the company seal.
     
    Prudence is one of the four cardinal virtues; Prudence, Justice, Fortitude and Temperance. Since Greek and Roman times Prudence has been personified as a woman holding a serpent and a mirror. She may also be shown with compasses, representing her measured judgement, a book or a spindle.